Placer.ai is a specialized solution benefiting CPG (Consumer Packaged Goods) and DTC (Direct-to-Consumer) companies through data-driven offline decisions. It offers a detailed understanding of the audience, offline performance, and the correlation between online impact and offline results to offer augmented business prospects. From aiding in property and retailer performance through accurate foot traffic accounts and dwell time analysis to making strategic decisions based on consumer demographics and shopping behavior, Placer.ai avails a comprehensive view of a customer's path to purchase.