Pecan introduces a Marketing Mix Modeling solution aimed at maximizing the impact of your marketing budget and boosting channel performance. It measures the incremental impact of every channel, both online and offline, helping to avoid inefficient allocation of marketing resources. The platform's capabilities extend to automated data preparation, modeling, predictions and production, offering an estimated performance increase of 25%. Understanding the marketing and non-marketing variables affecting channel performance becomes effortless, and it's possible to turn perceivably reactive strategies into proactive ones via simulation tools.

DataWeave's Pricing Intelligence offers a revenue-boosting solution with AI-powered pricing strategies, tailored specifically for the fast-paced world of eCommerce. This platform focuses on discovering opportunities and gaps to maintain market competitiveness. It features prompt adaptation to market demand and competing prices, ensuring the most competitive pricing. The platform provides a precision match for identical or similar products accompanied by real-time price updates. Essential elements include price perception management, historical pricing trend analysis, and a focus on accuracy exceeding 95%. The platform extends its services across more than 25 countries.

Employing AI technology, the Unison Market Research Assistant significantly streamlines the complex and time-consuming market research process. This frees up acquisition professionals to focus on high-value work by automating and consolidating data from multiple sources offering varying perspectives. Users gain immediate access to comprehensive vendor details, contract documentations in compliance with regulatory requirements, and exhaustive research data, enabling swift vendor responsibility determinations. As a SaaS-based application, the Market Research Assistant is kept up-to-date and evolves alongside research sites and practices.

Peak's Pricing Intelligence Suite employs AI to deliver optimal pricing for products throughout their lifecycle. This solution focuses on key metrics, aiding in informed and dynamic decision-making. With an emphasis on balancing customer demand and business margins, the suite provides price recommendations that facilitate profit realization. The suite encompasses applications such as Markdown, Promotions, and Quote Pricing, all designed to streamline operations, increase win rates, and maximize profit, eliminating the need for manual intervention.