Pecan introduces a Marketing Mix Modeling solution aimed at maximizing the impact of your marketing budget and boosting channel performance. It measures the incremental impact of every channel, both online and offline, helping to avoid inefficient allocation of marketing resources. The platform's capabilities extend to automated data preparation, modeling, predictions and production, offering an estimated performance increase of 25%. Understanding the marketing and non-marketing variables affecting channel performance becomes effortless, and it's possible to turn perceivably reactive strategies into proactive ones via simulation tools.